The Art of Copywriting

Master the art of persuasive copywriting that captivates and compels. Learn how to craft compelling messages, evoke emotions, and drive action.

The Art of Copywriting, a corporate training program by Vision Build.

Program Intro

Words that are written anywhere, whether on a newspaper, electronic media, email, social media or a website that make people buy what you are selling --- is the single most crucial element that can turn a mediocre information into a “perpetual money machine” This program will help you master that attention grabbing skills that will potentially make people take action.

Program Duration

2 Days

Training Objective

Some of the things the participants will learn:

• Monetize e-zines and e-newsletters to generate maximum revenues.
• Write Search Engine Optimized Articles that will generate massive traffic.
• Streamline your communications into compelling “cyber Bites” that will get your prospects and customers.
• How to make your writing sexy.
• 11 Different Formulas for Copywriting.
• Essential Copywriting CHECKLIST.

Who Should Attend?

• Marketing Teams and Brand Strategists
• Any Professional Looking to Enhance Copywriting Abilities

Program Outline

Day 1

1. Introduction & Welcome

2. Pre-Program Benchmarking

3. Dynamics of Copywriting
• The Dos and Donts
• Quality Product
• Creating and Using The Ideal Customer Profile
• Credibility of Copy
• Offers on the Table

4. CopyWriting Power Formula
• What to Research
• 3 Fs of Copywriting
• FABs of the Words
• What and how to give OFFERS
• Guarantees
• Headlining

Day 2

1. Copy Sells Graphics Tells
• How to Use Graphics
• When to Use Graphics
• Benefits of Using Infographics

2. Ultimate Copywriting Formula for Business
• Headlines
• WebPages and Blog Posts
• CTA Formula
• Emailing Formulas
• Social Media Formulas

3. Overall Summary, Wrap-up and Action

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