Create compelling marketing strategies, choose the right channels, and develop actionable plans to achieve your objectives.
This “Strategic Marketing Plan: How to Develop a Marketing Plan” course will provide you with the knowledge you need to create a comprehensive and effective marketing plan to improve your current marketing strategies and grow your business. You'll learn how to spend your marketing time and effort on the things that will work for your business! An effective marketing plan is a road map to success for businesses both large and small. Learn how to express a marketing strategy through a comprehensive and coherent plan. Examine how strategies and plans change at each stage in the life cycle of a product, service, or concept. Class instruction emphasizes effectively accumulating relevant data; analysing the competition; naming and pricing products; and positioning, promoting, and distributing. In this highly interactive course that makes extensive use of case studies, prepare your own model marketing plans.
2 Days
• Understanding of the actual marketing plan process, from the strategic approach to the tactical execution
• The marketing techniques and tools required to achieve marketing objectives
• The ability to prepare marketing planning, to analyse markets, and to understand customer needs
• Marketing Managers and Executives
• Business Owners and Entrepreneurs
• Anyone Involved in Strategic Business Planning
• Product Managers Looking to Drive Market Success
1. Introduction & Welcome
2. Pre-Program Benchmarking
3. Marketing Plan Process Flow
• Marketing plan development is a process with several steps and processes
4. Why A Plan? What Is In The Plan
• Understanding The Importance of Planning in Marketing
• Elements of Marketing Plan
• Understanding The Market
• Creating The Message
• Utilising Different Medias
• Utilising 4Ps of Marketing Model
1. Market
• Power of SWOT
• Pricing
• Competition and Market Research
2. Positioning
• Understanding positioning statement
• Compare and contrast to identify your own uniqueness
• Determine current position
• Competitor positioning analysis
• Develop a unique positioning
• Test the effectiveness of your brand positioning
3. Choosing Your Marketing Tool
• Traditional Advertising
• Mini Media
• Targeted Media
• Promotions
• Non-Media
4. Overall Summary, Wrap-up and Action
Elevate your customer service quality and cultivate loyal customers who are advocates for your brand.
Gain the skills to set the right prices, position your products effectively, and optimize profitability without compromising sales volume.
Master the art of persuasive copywriting that captivates and compels. Learn how to craft compelling messages, evoke emotions, and drive action.
Empower your leadership potential, and master effective communication, team motivation, conflict resolution.
Explore data-driven strategies, market research techniques, and cutting-edge tools to make informed marketing decisions.
Discover the seven essential arts that form the foundation of sales excellence. Elevate your sales game and unlock the path to remarkable success.